Diageo ‘Rare & Exceptional’ Campaign

Commercial Photography | Scotland

In March 2023, I was approached by Diageo to photograph their ‘Rare & Exceptional Tour’ across Scotland. I was tasked to highlight the whisky as the ‘centre piece’ of the shoot, whilst still implementing a range of different emotional styles, which will bring the viewers attention to the experience. That meant providing 'real-life' scenarios, such as over the shoulder images of the glasses, as well as the nosing of the whisky - all things that would give the viewer the sense of ‘experience’. The tour was made for Diageo’s highest level of customer, so I captured the luxury and exclusive elements of this shoot through clean imagery, which was also a priority.

Commissioned by Inside Ideas for Diageo.