Mercian Cycles

Commercial Photography | Peak District National Park

In July 2025, I was approached by the team over at Mercian Cycles to create imagery and video content for the re-release of their website following the acquisition of the company a couple of years ago. Mercian Cycles is a legendary cycle brand in the UK, who hand-make all of their bikes at their factory in the heart of Derbyshire. For this shoot, I was tasked with creating content that mixed both road and gravel bike content, to show the versatility of the bikes, which was important to building the brand going forward.

Commissioned by Mercian Cycles.